cus•tom•ize: to make or build according to personal or individual specifications.
You could very easily replace the word "customize" with "Choate Custom Homes" and the definition would remain the same. The key words in the definition are "personal and individual specifications".
When you work with Choate, it's your tastes, wants, needs and style which dictate the home we build. The premise that guides all of our custom home projects is simple... if the customer wants it, we will build it... after all, that's what customize truly means.